The phrase online media technologies can sound like a very complicated discussion, but in reality it is that this complicated marketing term is really just a compilation of Internet functions that everyone is very familiar with. The key to understanding them as marketing vehicles is in understanding how you can make each one work for you and for your website in attracting traffic and gathering new customers.

Audio has been around since the Internet started, and many companies have developed an effective use of audio for their website. In some cases companies are using audio as soothing background music for people as they navigate the website, and in other cases companies are employing full audio libraries as tutorials for customers that need assistance or information on products or services. With broadband Internet becoming very popular and widely used, many companies are able to offer streaming audio as part of online seminars or even business meetings for clients that they cannot travel to see. Audio has always been an effective way to communicate on the Internet, and it is a very important part of online media technologies.

As broadband Internet becomes more prevalent in the business and personal Internet world, the media technology of video starts to take on even greater importance. Companies can offer impressive and helpful online video information for their clients and business partners, and online video always has an interactive part of it that can allow the user to control the flow of the video so that they can use the information at their own pace. Online video conferencing is becoming the preferred alternative to expensive business trips, and companies are finding that they can get a lot more done using online video than they can by flying all over the world at great expense. The uses for video on the Internet are endless, and it is definitely an integral part of the suite of online media technologies.

File downloading and uploading has always been a way that companies have used to transfer large amounts of data back and forth. Many companies utilize FTP sites as places where they keep important but large files that customers may need access to, and customers can find it easier to upload a set of specifications to a vendor rather than mailing them in the standard mail. Many people forget the importance of being able to move large files over the Internet, but file transfers is definitely a very important part of an online medial technologies offering.

Play MPE® to Participate in Sony Music Canada CCMA Country Music Week Event
VANCOUVER, British Columbia, Aug. 11 /PRNewswire-FirstCall/ -- Destiny Media Technologies (OTC Bulletin Board: DSNY) is very pleased to announce that it will be participating in a music meeting and party with Sony Music Canada at the Canadian Country Music Association's Country Music Week on September 10th in Edmonton.

Destiny Media Announces UK Integration With BBC Radio
VANCOUVER, British Columbia, July 12 /PRNewswire-FirstCall/ -- Destiny Media Technologies (OTC Bulletin Board: DSNY) is pleased to announce the completion of a successful integration of the Play MPE® secure media distribution service with BBC Radio's internal distribution system.

Destiny Media Expands Share Repurchase Program
VANCOUVER, British Columbia, July 6 /PRNewswire-FirstCall/ -- Destiny Media Technologies (OTC Bulletin Board: DSNY) is pleased to announce that the share repurchase program announced on November 30, 2009 has been expanded to a total of 2.5 million shares, representing approximately 5% of the shares outstanding.